If you’ve just started running a business, or have plans to start one soon, what signage you have outside your premises is something you should give priority to.
From drawing pedestrians in and telling passersby’s exactly who you are and what you’re offering, to making heads turn as they drive past, the right signage can work wonders for a business, and as such, should never be an afterthought.
Investing in high quality Prestige Signs will always be worth it, but if you’re still not convinced, here are 5 reasons that should persuade you to choose your signage wisely:
- Signage is an affordable marketing tool
Even for smaller businesses with smaller budgets, spending out on high quality signage to draw customers in and encourage them to spend their money on your products and services, is almost always going to give you a great return on your investment.
Consider a well designed and professionally made sign as a form of constant marketing that operates on your behalf 24 hours a day, 365 days of the year, and once you’ve made that initial investment, there’s nothing more to pay!
- Signage helps you build brand awareness
Brand awareness is vital for the success of any business, and how you choose to promote it will largely determine how your customers choose to interact with you. While you can of course focus on digital marketing methods, which may well be very successful, too, you should always consider your signage as your primary marketing strategy through which you communicate with your audience.
- Signage can put you one step ahead of your competitors
By creating a unique sign that helps your business get noticed in a bustling high street or crowded marketplace, you can entice customers in and away from your competitors who may not have invested so heavily in their signage.
- Signage can help encourage impulse buyers
Research has shown that a whopping ¾’s of consumers can remember having entered a shop or business that they had never visited before – and hadn’t planned to visit – based purely on the attractiveness of the signage outside. Many of those customers go on to make a purchase, too, which is even better for business. Then there are instore signs that direct shoppers to a certain product or area of the store, leading them to making a purchase they may have had no intention of making.
Impulse buyers are a mainstay of many businesses, and with the right signage, you can have them acting on their impulses with growing frequency!
- Signage can help with communication
While a sign can tell a potential customer just what it is that the business sells or promotes, it can also be used to communicate such things as celebrations and promotions, to inform customers about deals and opening hours, or to reinforce company policies and regulations, among many others.
Whatever type of sign you’re interested in investing in for your business, from neon and banner signs to plaques and projecting signs, if you buy from a reputable company, you’re guaranteed to be given a year-round marketing tool that can be used to promote your business, every single day of the year, come rain or shine.
High quality signage shows, and if you scrimp on it, you can bet people will notice it. Or, as the case may be, not notice your business at all and walk right on past it!